Digital Campaigns Specialist
We are looking for a Content Marketer/ digital campaign specialist to join our Global Digital Marketing team. The position is based in Solihull, UK, but will be working with teams in Spain, US and other parts of the world.
What will you do?
As a Campaign/ Content Manager, you will be responsible for managing and developing content and other campaigns assets that are interesting for retailers, including infographics, ebooks, articles, blogs, videos and other customer-facing materials to build awareness and drive demand generation for our retail technology solutions portfolio (traffic, loss prevention and inventory). You will also execute email nurturing campaigns, ABM and support the team on reporting on the ROI of our initiatives, collaborate with Social Media, and regional marketing teams to increase the reach - and success of our campaigns.
How will you do it?
-Create and develop content assets (ebooks, blog posts, infographics, etc)
-Managing agencies and other vendors, as well as collaborating with SMEs to create contents that appeal to our target personas
-Effective organizational skills with track recording of completing projects on time and on budget
-Manage campaigns across different languages and markets
-Document campaign process and provide support on doing report and ROI
-Optimizing our contents for SEO
-Document and collaborate using MS Teams, SharePoint and Office 360
What we look for?
-Experience creating content and managing digital content campaigns, agencies and other vendors
-Digital copywriter- writes and proofreads emails, landing pages, other written assets
-InDesign basic skills
-Firm grasp of B2B digital best practices
-Ability to work in a fast-paced-growing multi-cultural environment
-Pardot + Salesforce experience
-Retail / technology background
-Other European languages are a plus- Spanish, French, Italian, German